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It’s Gifty

How we helped create and design a new logo concept for a prominent Canadian content creator.

About It’s Gifty

Its Gifty is a prominent Canadian content creator in the fashion industry, known for her innovative and trendsetting approach.

The Strategy: How We Helped

Our collaboration with Its Gifty involved a creative journey in the rebranding of her Instagram social media page:

Client Consultation: We initiated the process by engaging in a comprehensive conversation with Its Gifty, understanding her branding preferences, style, and visual aspirations.

Logo Creation: Utilizing industry-standard tools such as Adobe Photoshop, we crafted a brand-new logo. This involved conceptualizing various design concepts, exploring typography, graphics, and color schemes.

Concept Presentation: We provided Its Gifty with a selection of design concepts, allowing her to choose the one that resonated most with her vision.

Design Refinement: Based on her feedback, we refined the selected concept, ensuring it aligned perfectly with her brand identity.

Finalization: The chosen logo was meticulously polished and prepared for use across her social media platforms, bringing her rebranding vision to life.

Skills & Tools Used

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Vector Graphics Software (Inkscape), Logo Design and Branding


“GCM Consulting transformed my social media presence with their exceptional rebranding support. They created a stunning new logo and color scheme, perfectly capturing the essence of my style.” 

It’s Gifty

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