It’s Gifty
How we helped create and design a new logo concept for a prominent Canadian content creator.



About It’s Gifty
Its Gifty is a prominent Canadian content creator in the fashion industry, known for her innovative and trendsetting approach.
The Strategy: How We Helped
Our collaboration with Its Gifty involved a creative journey in the rebranding of her Instagram social media page:
Client Consultation: We initiated the process by engaging in a comprehensive conversation with Its Gifty, understanding her branding preferences, style, and visual aspirations.
Logo Creation: Utilizing industry-standard tools such as Adobe Photoshop, we crafted a brand-new logo. This involved conceptualizing various design concepts, exploring typography, graphics, and color schemes.
Concept Presentation: We provided Its Gifty with a selection of design concepts, allowing her to choose the one that resonated most with her vision.
Design Refinement: Based on her feedback, we refined the selected concept, ensuring it aligned perfectly with her brand identity.
Finalization: The chosen logo was meticulously polished and prepared for use across her social media platforms, bringing her rebranding vision to life.
Skills & Tools Used
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Vector Graphics Software (Inkscape), Logo Design and Branding

“GCM Consulting transformed my social media presence with their exceptional rebranding support. They created a stunning new logo and color scheme, perfectly capturing the essence of my style.”
It’s Gifty
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